Built for how customers actually shop

Bring your showroom and online experience together

Visualizer

Sample Delivery

Confident Choice

We only partner with locally owned flooring stores to deliver the ultimate experience for customers.

Four Exclusive Brands.

Designed to Fit Every Customer’s Lifestyle

  • Promximity Mills advertisement showcasing different flooring options, including tile, vinyl, carpet, and hardwood, in various interior settings with furniture and decor.

    PROXIMITY MILLS

    Durable floors for busy homes with kids, pets, and real-life messes.

  • Interior design catalog page showcasing various flooring materials including hardwood, carpet, handmade carpet, stone, and tile decor.

    PARADISO

    Stylish, high-end floors for customers who want bold design and uniqueness.

  • Sample interior design board showcasing different flooring options: dark hardwood in the kitchen and bedroom, gray carpet in the living room, and vinyl flooring in the sitting area, with a branding header for DOMA.

    DOMA

    On-trend, durable floors made to look great—without the premium price tag.

  • Collage of flooring options including hardwood, vinyl, carpet, and laminate. The hardwood flooring is in a living room with furniture; the vinyl is in a modern bedroom; the carpet is in a cozy sitting area; the laminate is in a contemporary living room.

    NEWTON

    Affordable floors with style—for shoppers who won’t settle for basic.