THE MODERN WAY TO

SHOP FOR FLOORS

WE BUILT FLOORING STORES UNITED

to provide a way customers want to shop vs. the way it's always been done.  

View products on both national and local dealer websites

A smiling woman sitting on the floor with a laptop, surrounded by labels and images of wood flooring, a room scene, and a room visualization showing different flooring options.

Samples delivered directly to the customer fast, professionally labelled, and free for dealers

An older man with white hair talking with a younger man wearing a cap outside a house, along with an overlay of flooring sample box.

Simple selection process

A vertical infographic with four sections labeled 'Performance,' 'Luxury,' 'Style,' and 'Value,' each featuring images of people and scenes related to each category.
Family of three with a dog sitting on the floor in a bright room, smiling and enjoying a moment together while reading a book.

WE CURATED PRODUCTS

Customers actually want in their homes

SAFE • GREAT DESIGN • EXCEPTIONAL QUALITY •

We partner exclusively

with locally owned flooring stores to deliver the ultimate experience for customers.

Four Exclusive Brands.

Designed to Fit Every Customer’s Lifestyle

  • Promximity Mills advertisement showcasing different flooring options, including tile, vinyl, carpet, and hardwood, in various interior settings with furniture and decor.

    PROXIMITY MILLS

    Durable floors for busy homes with kids, pets, and real-life messes.

    VISIT WEBSITE
  • Interior design catalog page showcasing various flooring materials including hardwood, carpet, handmade carpet, stone, and tile decor.

    PARADISO

    Stylish, high-end floors for customers who want bold design and uniqueness.

    VISIT WEBSITE
  • Sample interior design board showcasing different flooring options: dark hardwood in the kitchen and bedroom, gray carpet in the living room, and vinyl flooring in the sitting area, with a branding header for DOMA.

    DOMA

    On-trend, durable floors made to look great—without the premium price tag.

    VISIT WEBSITE
  • Collage of flooring options including hardwood, vinyl, carpet, and laminate. The hardwood flooring is in a living room with furniture; the vinyl is in a modern bedroom; the carpet is in a cozy sitting area; the laminate is in a contemporary living room.

    NEWTON

    Affordable floors with style—for shoppers who won’t settle for basic.

    VISIT WEBSITE